She’s really claimed some space in this area and in fact it was through a mutual friend of ours, a colleague I worked with in an organization called Gartner, that I stumbled across Dorie’s work and I’ve been really enjoying her most recent book. What Dorie Clark does now is actually help people understand the power of the personal brand. Michael: My guest today has been a political reporter, in fact an award-winning political reporter, a presidential campaign spokesperson, a non-profit executive director, a documentary filmmaker, but that’s not what she does now. If you are strapped for time, download it as a free podcast on iTunes or bookmark it online for later.ĭon’t forget to rate this podcast on iTunes. Start to build your audience and community.Create a framework that helps people instantly grasp who you are.Think about how to parlay your amalgamation of skills into a point of differentiation.Whether you are climbing the corporate ladder or running your own business, these next 30 minutes are going to help you: (Dorie was also my guest blogger last week, sharing her fav books for becoming a recognized expert.) How do you develop your own brand and accelerate your own Great Work? My guest today is Dorie Clark is the author of Stand Out: How To Develop Your Breakthrough Idea And Build A Following Around It. The concept of the personal brand has been around for some time now, but in the freelance economy and the era of portfolio careers, it’s never been more relevant.
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